Content strategy is changing, but your audience is still looking for you

You’re struggling to show up on your typical content channels, you’re nervous about AI, and it’s challenging to stand out. Your content strategy will become more important as content changes.

With a deliberate and data-informed content strategy, you can:

SEO isn’t a content strategy

• Show up in the places where your potential customers hang out online
• Give your audience the information they need
• Offer opportunities to get more information from you in the future
• Use your content budget more effectively by maintaining the content that is paying off for your business and repurposing it for other areas
• Create topic clusters so your content portfolio tells a more complete and focused story
• Cultivate your position as a thought leader in your industry
  

SEO is only one part of a content strategy. I help companies move from creating content for search engines to a more holistic system where your content works for your organization. 

We all use the Internet to learn more, and I use my experience as an educator to teach your audience. Singular content pieces are lessons. But can your audience depend on your content to learn about a topic completely? 

Your content should educate customers to make informed buying decisions. Teaching your customers builds trust with them. When you show up consistently, you build a relationship with your audience. Keep people engaged with your content longer.